I thought the ccaoermiml was interesting on several levels.For Tiger, it certainly emphasized his commitment to returning to his Buddhist philosophy. The retrospection and the communication with his deceased father. So some will say this confirms his promise to work on his personal issues. If you put any credence to the internet traffic about how Elin viewed the ad, it was not so positive. Some reports indicate that she was already upset at his early return to golf and was not happy with the ad. It may be the event that pushes her toward filing for divorce. So time will only tell whether this was a good move for Tiger personally.For Nike, it has certainly generated a lot of buzz. Some say that imitation is the highest form of compliment. If so, Nike definitely has a lot of compliments. Internet tracking firms are reporting that there are more than a million more views of parodies of the ad than the ad itself. So from a memorable marketing ad it clearly was successful. The second part, however, is Nikes image better or worse now than before the ad? For me personally, it is worse for two reasons. First, if it is true that Elin was not happy about this ad, and thought it was in poor taste, then to me that shows that Nike was only concerned about rebuilding Tigers and Nikes image and not helping him truly restore his relationship with his family. Second, the ad came across very new age to me and so left a bad taste in my mouth for Nike as pushing an agenda that I dont believe in.I recognize I may be in the minority so again, time will only tell if this was a good marketing move for Nike.

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